Christian Cabanillas
Transforming complexity into scalable products and systems
Product Strategy · AI Products · Design
How I create Product Impact
Understand
Research users, systems, incentives and constraints.
Reframe
Identify root causes instead of symptoms.
Prioritize
Focus teams on the few decisions that matter most.
Build
Transform insights into products and experiences.
Scale
Design systems, organizations and processes that endure.
Selected Outcomes
GenIA
+75% weekly usage +50 NPS
Increasing efectiveness of an AI Assistant
Hype
42% workflow efficiency
Simplyfing an AI content generation tool
Finniu
10% conversion increase
Redefining product & growth strategy for high-ticket investors
ChecaBien
70% satisfaction 200k users
Building a reliable civic-tech platform
I Design AI Products that People Trust
Principle 1
AI is not always the right solution
Principle 2
Trust is more important than intelligence.
Principle 3
AI should reduce cognitive effort, not increase it.
Principle 4
The best AI experiences hide complexity.
Understanding Complex Systems
People
Understanding needs, motivations, and trust.
Work:
- GenIA
- Finniu
- ChecaBien
Decisions
Helping people make better decisions.
Work:
- ChecaBien
- Minedu
- Finniu
Technology
Turning capabilities into useful experiences.
Work:
- GenIA
- Hype
- AI Products
Organizations
Aligning stakeholders, incentives, and execution.
Work:
- BCP
- UTP
- Finniu
About me
I've always been drawn to complexity.
I find myself asking the same question: what is really driving outcomes beneath the surface?
My work sits at the intersection of product, strategy, AI, and design.
I help organizations understand how people, needs and technology interact, then translate those insights into scalable products and strategic decisions.
I believe the most impactful products don't just solve problems—they help people make better decisions, change systems, and unlock new possibilities.
